Candy Crush is very simple, yet highly addictive game. It engages the players in matching similarly colored candies. It is so simple that any kid can play it. The best candy crush blog estimates it to be worth billions.
This app has had so many people downloading it and making in app purchases. The company behind this app, King Digital Entertainment, was reported to net 568 million dollars last year alone.
There are several reasons as to why this game is so addictive. The first and most important reason is that it is so easy to win in the initial stages. This leads to a sense of satisfaction in the brain from the release of dopa-mine. This is an agent that leads to addiction and it cements our actions such that we repeat them over and over from the pleasure we derive from them. As the game progresses, it gets harder, this makes the reward from winning of these games more by making the dopa-mine releases more intermittent within the human system.
Despite the claims made by the developers of the app and what we lead ourselves believe, this game relies more on luck than our seemingly unbeatable swiping skills. This is due to the randomness of the candy colors allocated at any particular time. As a result, we lose more than we win. This entices us into playing the game more than it would to discourage us. This would not be the case if playing the game was so easy. This techniques is key gambling machine slots. You do not win just enough to keep you playing.
Another reason why this game is so addictive is that it puts a limit to the amount of time we can play it. After 5 losses, it puts you on a time out and you cannot play it until a couple of hours or so. This leaves hungry for more and by the time you are let back into candy land, the pleasure from the mental rewards are multiplied. This is also how King makes its money off the app, by giving you an opportunity to buy back into the action with a few bucks for a few lives.
This deprivation technique is called the hedonistic adaptation. Harvard University conducted a research to try and prove this theory by putting together 2 groups. One group was deprives of chocolate for a week and the other group was given unlimited amounts of chocolate. After a week, both groups were given chocolates. The group deprives of chocolate found the chocolate to be more sweet and satisfying than the group that was deprived.
Finally, the last reason why this app is so enticing is the candy. Symbolic, it relates to the experience of pleasures we derive from eating such treats. This is what makes the fruit machine gambling slot so infamous. The app developers took advantage of this in making this game and it is speculated to be one of the subliminal reasons as to why it is such a success.
Now, while there are shocking stories where people neglected their responsibilities because they could not stop playing this game, candy crush is, at the most part, a completely harmless game. You do not have to pay a dime if you want to and of course, you can quit playing it any time you please.
This app has had so many people downloading it and making in app purchases. The company behind this app, King Digital Entertainment, was reported to net 568 million dollars last year alone.
There are several reasons as to why this game is so addictive. The first and most important reason is that it is so easy to win in the initial stages. This leads to a sense of satisfaction in the brain from the release of dopa-mine. This is an agent that leads to addiction and it cements our actions such that we repeat them over and over from the pleasure we derive from them. As the game progresses, it gets harder, this makes the reward from winning of these games more by making the dopa-mine releases more intermittent within the human system.
Despite the claims made by the developers of the app and what we lead ourselves believe, this game relies more on luck than our seemingly unbeatable swiping skills. This is due to the randomness of the candy colors allocated at any particular time. As a result, we lose more than we win. This entices us into playing the game more than it would to discourage us. This would not be the case if playing the game was so easy. This techniques is key gambling machine slots. You do not win just enough to keep you playing.
Another reason why this game is so addictive is that it puts a limit to the amount of time we can play it. After 5 losses, it puts you on a time out and you cannot play it until a couple of hours or so. This leaves hungry for more and by the time you are let back into candy land, the pleasure from the mental rewards are multiplied. This is also how King makes its money off the app, by giving you an opportunity to buy back into the action with a few bucks for a few lives.
This deprivation technique is called the hedonistic adaptation. Harvard University conducted a research to try and prove this theory by putting together 2 groups. One group was deprives of chocolate for a week and the other group was given unlimited amounts of chocolate. After a week, both groups were given chocolates. The group deprives of chocolate found the chocolate to be more sweet and satisfying than the group that was deprived.
Finally, the last reason why this app is so enticing is the candy. Symbolic, it relates to the experience of pleasures we derive from eating such treats. This is what makes the fruit machine gambling slot so infamous. The app developers took advantage of this in making this game and it is speculated to be one of the subliminal reasons as to why it is such a success.
Now, while there are shocking stories where people neglected their responsibilities because they could not stop playing this game, candy crush is, at the most part, a completely harmless game. You do not have to pay a dime if you want to and of course, you can quit playing it any time you please.
Enregistrer un commentaire