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By Marci Nielsen


Duracoat is located in America. It is a big corporation that specializes in manufacturing and distributing coatings. Most of its client base is located in the US. However it makes significant income from sales in western countries like the United Kingdom, Germany, France, and Canada. Duracoat products are global brands with international recognition. The business operates under the paint industry and is among the biggest. Compared to its competitors, it control a significant market in Lawrence, KS.

The history of the company goes back several years in the past. The initial products it produced were usually basic coatings, but over time, the number of paints produced has grown very huge. Despite having financial difficulties in its infancy, the company has managed to overcome them and establish itself well in as far as financial position is concerned. Currently, it is among the most profitable corporations since it is a multi-million business.

Good management takes part of the praise that has led to the wide portfolio of commodities that the firm enjoys now. Because the corporation has been led by some of the greatest managers, it is classified under the paint industry as among the most well-managed. Most mangers that come into power in the firm hold ideas, philosophies, and adopt strategies aimed at achieving the highest level of profitability and production.

Today, the firm has several satellite production factories on almost all continents, courtesy of superior management. Asia, Oceania, Europe, and North America are the continents on which the biggest satellite factories are situated. The long-term strategic plan involves establishing production factories in Latin America, Africa, and parts of Asia where they are not already established.

A diverse product portfolio is also attributable to enormous research and development efforts. The company invests several millions of dollars on funding research and development efforts as a way of remaining creative. As a result, some among the greatest inventions in the paint industry have been created by Duracoat. Aggressive research and development is a strategy that every management at the corporation has been able to embrace and support.

Although production sites are not located on all continents, distributors are located everywhere. In order to ensure that commodities are supplied in all corners of the world, the corporation maintains a huge network of distributors in every country. Distributors are usually private investors who are given the authority to sell and distribute commodities to retail businesses. A good network of distributors, superior production methods, better management, and extensive research and development are the main sources of competitive advantage the business leverages on.

Costs for commodities have been driven down by the various sources of competitive advantage, which has helped to attract buyers. Commodities cost differently in different countries depending on the prevailing economic situation. Even so, the business tries a lot to maintain stability in its prices worldwide.

Duracoat manufactures all kinds of coatings that exist. The coatings have diverse applications including appliance, garage door, truck trailer siding, rainwave, trim and sidewall, and metal roofing uses among others. The coatings can be used for resisting corrosion, erosion, and oxidation. They are rated as among the best in the world.




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