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By Rob Sutter


When an endeavor is able to gain backing from those who are popular in the world, I think it's apparent that it can only grow from that point. This is the case for growing organic crops and, more specifically, how one certain celebrity is taking steps to make it happen. Oprah Winfrey is a name that just about everyone in America - as well as other parts of the world - know quite well. My only concern, though, is just what the results of this endeavor will prove to be.

Pacific Business News reported on Oprah's foray into growing organic crops, much of it being done thanks to her farm located in Maui. It's clear that she has the means to go about this in her own way but she was smart when it came to trademarks as well. She had the titles "Oprah's Organics" and "Oprah's Harvest" registered, so it's possible that we'll see those in time. To say the least, this is a story that networks like Colle Farmers Market should place focus on.

Oprah has seemingly always had a charitable nature about her and I think you can see this through how she managed the farm in the past. There was a time when she simply gave away the vegetables and the movement seemed to grow in terms of popularity. Bob Greene, a fitness expert and close friend of Oprah's, said that this will change in due time. It's the kind of endeavor which can produce a number of profits but I have my concerns about this business venture of hers.

Oprah has a great chance to do something stellar with this farm but she has to make certain that better prices are kept in mind. One of the problems that fell upon Prince Charles of Wales, when he decided to open a market, had to do mostly with pricing. Organic items go for much higher than others but it seemed like these were just too costly for anyone to truly invest in. Oprah has a broad audience to look to and, as a result, affordable rates are more important than ever.

Oprah, in theory, can do a great deal when it comes to growing organic crops and creating a marketplace that anyone would be able to invest in. Keep in mind that she is a person of power in the world and her name is known by just about everyone. One would imagine that she'd be able to utilize a number of resources so that this could be more of a guaranteed success. If she manages to price items well and manage the marketplace in question accordingly, I don't think she'll encounter many issues.




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