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By Roseann Hudson


Even as the number of people with medical coverage rises, most policies still exclude the cost of visual care. For years this branch of medical care was dominated by ophthalmologists or optometrists, who also provided a limited selection of frames and lenses. Today, Internet shopping has completely altered that dynamic. Buying online prescription glasses has become an increasingly accepted and popular practice.

This explosion in consumer choice does not decrease the vital importance of regular eye exams. People with serious vision problems realize how vital regular checkups are in maintaining their eyesight. Optometrists and ophthalmologists are trained to recognize and treat potentially serious problems in addition to correcting common issues such as astigmatism or myopia.

When a prescription has been written, federal laws enacted within the past forty years guarantee that patients have the right to choose their own lens provider, including those having a primary Internet presence. Regulations today have been updated to include contact lenses, especially daily wear varieties. While some customers still prefer to buy frames at the optician, others have taken advantage of online shopping opportunities.

For the nearly two million customers who purchased glasses online during the past year, there have been immediate and obvious benefits. Brick-and-mortar businesses have limited space for displaying available choices, but an Internet seller can feature something for nearly every taste, at a price that is hard to match. The number of glasses retailers has jumped significantly, and shopping is fast and secure.

Even though the Internet has brought optical marketing into the modern era, there are still some potentially serious problems to avoid, most having to do with product quality and design. Writing a prescription requires licensing and training, but selling frames and lenses is not as carefully controlled. For glasses to fit comfortably and ensure the sharpest vision, facial measurements must be taken carefully.

Some sites now offer virtual fitting processes designed to produce the same results as an office visit. While the examination is essential for proper correction, it does not always provide customers with measurements detailing facial width, variations in spacing, optical centering and other factors important to a comfortable and safe fit. Some Internet sellers allow customers to return products that fit poorly, but that can be time consuming and annoying.

When considering optical hardware that is priced far lower than the competition, consumers should be wary of manufacturers using breakable glass or inferior plastics. Because there are few regulations governing production in some other countries, local standards may not be met. Lens coatings to cut the glare from computer screens may scratch or become cloudy, or featured selling points may be omitted.

Although the overall cost of buying on line are definitely lower, it may not be the best alternative for people living with complex visual issues. For those with easily corrected problems, purchases should be carefully considered, and final choices made based on personal measurements as well as stylish trends. Unlike an accessory hanging in the closet, corrective lenses affect every aspect of daily life.




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