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By Stacey Massey


Promotion is an important part of high school, college and professional sports. Without it, there would be no way to increase crowd attendance. Without fans in the seats, it is impossible to generate money for the sports program and over time the program starts to suffer. Sports inflatables are a great promotional tool that draw new people out to games for entertainment.

Both high school and college are popular settings for inflatable tunnels. They can be used during any type of event, including hockey, soccer, basketball and football games. The home team will make their entrance through the tunnel and burst through the end unexpectedly. This unexpected entrance usually creates a lot of cheering for the players, as the fans rise to their feet in surprise.

Sponsored advertising can be put right on the tunnel itself, which is appealing to potentially new sponsors. Not only is the tunnel fun for the fans, but it also makes a great marketing platform as well. Sponsors pay for their ads to be placed there and the program earns money they need.

Inflatable tents are another option for all types of sports related events. The setup is quick and easy and they create an almost instant area for fans to hang out. A few players could even set under the tent and sign some autographs. Ads can be placed on these tents as well, which generates even more revenue for the team.

For baseball games, inflatable batting cages are a great option. They provide interactive entertainment and let fans show off some of their own batting skills. You could either charge for fans to show their skills or you could simply run a giveaway promotion. Options for good prizes include money, free tickets to future games and team apparel. Interactive activities, such as this, have an amazing ability to draw a large crows, which can fill those empty seats quickly.

Inflatables are convenient enough to use during home or away games. Once deflated and folded up, they are small to transport. While on the road, they can provide a boost to visiting team attendance. Home game sales are always much easier to get and have the greatest financial benefit, but teams still need their fans while they are playing in other cities.

Local media outlets usually love events with inflatables. By using a tunnel for the team entrance and a tent for an autograph signing, you increase the chances of media exposure. A news segment about the team increases their exposure, in return, and generates increased interest in attending games.

Sports inflatables are a cheap marketing tool that provides years of use. As long as they are stored and care for properly, they will work well for many years after purchase. Inflatables are fun for the fans and get people excited about future games. They also have the advantage of generating additional revenue with sponsored ads. You might even be able to gain a few new sponsors with this new form of marketing.




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